Those of you who know me pretty well know that I tend to take this whole Youtube thing pretty seriously. That is, I like to analyze numbers, trends, and approaches to content. It’s just the way I’m wired – I love to analyze things. Naturally, I’ve always tried to In the past I’ve always thought that you needed to have an edge – an angle of attack for what you’re doing. With the gaming scene on Youtube (and to a lesser extent on twitch) so saturated, how are you going to get noticed if you are doing what everyone else is doing? So for the past six months that has been my focus. Gotta find my niche. Gotta have good quality content. Gotta be consistent. Gotta engage the audience. Gotta annotate, tag, network.
Turns out this approach is crap. Everyone is trying to find their niche. People making videos and livestreaming have probed damn near every orifice of video game content. Everyone has good quality video, audio, and commentary. Everyone’s grandmother can be consistent. Everyone says “comment, like, subscribe”. You think of it and everyone’s doing it. Surely there was something simple I was missing.
With this new push to really apply myself (last week not included due to Sony Vegas troubles …) I’ve been taking another long look at some of the people who I think have accomplished a lot both on Youtube and Twitch.tv. These are people I turn on to watch time and time again. Here’s a short list:
- Swifty (specifically his IRL channel)
At their most basic level what do they have in common? I gone back through their old and new content and figured out exactly what makes them tick. I don’t know if I’ve found all the answers but I have found some similarities across the board:
- They’re overwhelmingly positive.
- They’re enthusiastic about what they do.
- They’re dedicated.
- They give back to the community.
All these things are pretty basic but I think a LOT of people miss them when creating their content. Now that I’ve actually thought about it I can’t believe how essential each of these things feel when it comes to being successful making gaming content. IMO these are even higher priority than almost anything else a commentator can do.
In an effort to refine my thoughts on this I’ve decided to post a small series of thoughts on each of these points. Hopefully you’ll find some of this as thought provoking as I have. I’ll have a new post in a couple of days and will update this introductory post as I post additional parts.